After a 31-Year Ride, Carmichael Lynch Resigns as Agency of Record for Harley-Davidson

Carmichael Lynch and Harley-Davidson will be traveling separate roads, announced on Aug. 30.

According to Doug Spong, president of Carmichael Lynch, the decision came after much thought.

 “We anticipate shock and disbelief from some in our industry over our decision, but the fact is our agency leadership came to the consensus that we’ve taken the Harley-Davidson brand as far as we can. It’s in our best interest to part ways,” he said.

 Spong said it’s also a time when the Carmichael Lynch team, many of whom have worked on the account for more than 20 years, will devote its full attention to the agency’s growing roster of new clients.

Mike Lescarbeau, CEO of Carmichael Lynch, said the agency plans to “redeploy” the team who worked on the Harley-Davidson account, which the agency held since 1979.

Lescarbeau said he anticipates 2010 will be a growth year in revenue and profit despite the resignation.

The agency created some of the most recognized work in the advertising industry over its 31-year relationship for one of the world’s most iconic brands, winning a shelf full of international creative awards each year.