Boston Scientific Partners With OLSON

Boston Scientific Cardiology, Rhythm, and Vascular (CRV) announced after a national competitive review that it has chosen OLSON to handle design, strategy, creative and interactive work.

“OLSON’s client portfolio is broad and diverse, and because we want our marketing efforts to represent us for what we are—more than just a medical device company—we knew OLSON could do the job,” said Sonia Bjork, marketing communications director, Boston Scientific CRV. “We need to think differently, think creatively. And OLSON is the perfect fit.”

Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a broad range of interventional medical specialties. Focused exclusively on the needs of cardiovascular specialists, Boston Scientific CRV offers products and support to patients, physicians and health care systems.

"It’s not every day in our marketing world we can feel our work helps create awareness and education on life-saving devices and therapies," said Kevin DiLorenzo, CEO and president, OLSON. "But at Boston Scientific CRV, everyone plays a solid part in just that — and that makes us know we’re part of something important too."

OLSON is one of the top independent, full-service agencies in the U.S. The 300-person agency is dedicated to building and activating brand communities by combining insight, ingenuity and accountability. OLSON aims to be the leading brand connection agency in the world by providing brand strategy, advertising, interactive, social engagement, design, public relations, media, loyalty and analytics for the world’s most respected brands.