Carmichael Lynch Unveils Public Art Downtown

Starting on Friday, April 16, and every night game at the new Twins stadium, Carmichael Lynch is unveiling a digital form of public art to the Warehouse District of Minneapolis.

The agency will be projecting motion graphics, animation and video art on its historic water tower atop the agency’s headquarters at 110 North Fifth Street. The digital public art will be clearly visible to fans sitting in Target Field, commuters arriving into downtown from eastbound I-94 and I-394 as well as residents and businesses in the Warehouse District. The digital public art will be projected 30 minutes after sunset until midnight, and the Twins schedule averages nine night games per month at Target Field.

To display the digital public art, Carmichael Lynch purchased a special, high-resolution projector and software to create animated video elements on its water tower, which sits directly in the line of sight behind center field at the stadium. The digital public art is concepted and produced by the staff at Carmichael Lynch. In the future, the agency is partnering with the Minneapolis College of Art and Design (MCAD) in a program that allows students to create images and animation that will be projected onto the landmark water tower.

“As if there isn’t enough excitement surrounding outdoor baseball in Minnesota, Carmichael Lynch is going to provide even more visual stimulation to Twins fans and downtown Minneapolis residents and visitors,” says Mike Lescarbeau, chief executive officer of Carmichael Lynch. “Minneapolis is one of the most creative communities in the country, and Carmichael Lynch has and continues to be the leading contributor to that reputation. We’re delighted to partner with the students and faculty of MCAD to create something new, fun and visually exciting for each Twins night game.”