Discover Boating Is On Board With OLSON

Discover Boating, a national awareness campaign, announced on Aug. 25 its selection of OLSON as agency of record for the re-launch of the national consumer marketing campaign for the recreational boating industry in the U.S. and Canada.

The campaign is the agency’s first major new business win since acquiring OLSONdenali in June. It will handle a mix of traditional and non-traditional marketing— including digital and response-oriented marketing.

The agency was selected by a task force comprised of industry representatives from the National Marine Manufacturers Association (NMMA), Marine Retailers Association of America (MRAA) and Sail America.

Discover Boating promotes the boating lifestyle to key target audiences throughout the year.  The program was built on the foundation that boating helps you connect with the people you care about and disconnect from stresses on land.

Carl Blackwell, chief marketing officer for NMMA and Discover Boating, called OLSON a “first-class agency” and said it will help the industry accelerate its marketing efforts.

He said OLSON’s experience and understanding of the industry will enhance broad-based community engagement and brand-building.

“Speaking to communities is our sweet spot,” Kevin DiLorenzo, OLSON’s CEO, said.

He said working with Discover Boatings gives the agency an opportunity to “flex its brand-building muscles.”