Mono Wins Bronze Cyber Lions at Cannes

Mono, the Minneapolis-based creative branding and advertising agency, received the bronze Cyber Lions award at the Cannes Lions International Advertising Festival for its work with Blu Dot, a Minneapolis-based furniture designer and manufacturer.

In its 57th year, the Cannes Lions International Advertising Festival is the world's largest celebration of creativity in communications. More than 24,000 entries from around the world were showcased at the Festival.

"To be recognized on an international stage like this is an honor," said mono founder and creative co-chair Michael Hart. "The company we're keeping here is amazing. It's truly flattering."

Specifically, the agency was awarded for its digital work with the two-day Real Good Chair Experiment campaign. Mono placed 25 of Blu Dot's Real Good Chairs on curbs throughout New York City, free for the taking, and then followed them electronically with Twitter, GPS and other medias, eventually telling the story of where they landed with a documentary film.

In 2007, the agency won a silver Cyber Lions award for monoface, an interactive concept that allowed users to remake the faces of mono employees. In monoface's first three months online, the website received 1.8 million hits.