OLSON President Kevin DiLorenzo Named CEO, Margaret Murphy Named President of OLSONdelani

DiLorenzo, whose nearly seven-year tenure at Olson has helped the agency grow by 600 percent in the past decade, was named CEO on June 3.

John Olson, the agency's founder, will remain chairman as it looks to the future. 

Since DiLorenzo's arrival, Olson has experienced growth fueled by client wins, hard work and creativity.

DiLorenzo was named Olson president in 2006. 

Olson said DiLorenzo is the guy he can hand over the reins to. 

"Kevin is that person. Many times over," he said

On June 4, The Minneapolis-based agency announced a joint-venture with Denali Marketing to form OLSONdenali, a specialty discipline of OLSON, where Margaret Murphy will lead.

DiLorenzo said the deal will deepen the agency’s capabilities.

“We believe clients nationally will seek us out for our loyalty,’ he said.

oco.com or denalimarking.com