Rear Window Media Launches a Mobile Advertising Technology for Real Estate Agents

Rear Window Media has expanded its private network service to Twin Cities’ based real estate agents looking to increase their visibility and attract new clients.  The Jamie Ogden Team with Edina Realty has adopted this solution to market their brand, team of agents, and property listings to the public in an eye-catching, cutting-edge and cost-effective manner.  Rear Window Media’s software and service solution allows realtors to own their own mobile, “live” digital billboards displayed on the rear window of their vehicles.

Rear Window Media has created an innovative mobile, GPS-enabled digital signage solution. This proprietary solution allows private network subscribers to control and deliver relevant, real-time marketing messages and community alerts to the public on the rear window of their vehicle while they are driving.  The solution is first to market unlike any other form of digital advertising.  “The public is really captured by this technology not only because it delivers relevant content, in real-time, based on vehicle location, but it also offers a  ‘wow’ factor that many traditional forms of advertising and even basic digital signage can’t offer,” said Jessica Netter, president and founder of Rear Window Media.

Real estate agents are finding this solution to be a very precise, efficient, and unique way to reach their target markets. An easy-to-use Web interface allows private network subscribers to remotely view, update and manage their own campaigns for a low monthly subscription fee.  Private network subscribers can control the message content displayed on their own vehicles, and since the digital ads change every 10 seconds, they can also opt to resell space to generate additional income.  Rear Window Media’s online reports also track where and when messaging is displayed. “I love working with this technology. People always look because it’s something new and different.  I can reach a large number of people with different messages, for my different listings, for a much lower cost than traditional marketing and advertising,” says Jamie Ogden, Minnesota based Edina Realty agent (and former Minnesota Twins player) who has installed a Rear Window Media system in his SUV.

Mr. Ogden states that he “likes to stay ahead of the curve.”  “I have lived and worked all over the country and have never seen anything like this. It makes a lot of sense for me. Why would I want my face on a bus bench when I can have my face and my listings right in front of people when they drive?” said Ogden.