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Posted on 03/22/2011 - 9:46am | Digital Marketing
Each and every work day I come into my office to work in a field that is so wrought with confusion, mistrust, self-puffery, and grandiosity that I cringe when I say I work in "social media." The term itself is unbearably misguided. Of course, social media is social but the web has always been...
Posted on 12/01/2010 - 4:13am | Digital Marketing
(Writer's Note: My Love Nothing Theory began last week in a presentation to the Minnesota Interactive Marketing Association. The presentation is available here. Since then (and not because of my talk), the ad biz has experienced a total editorial meltdown. Not sure what's going on but...) Over the...
Posted on 11/01/2010 - 8:47am | Digital Marketing
I had a dream last night that I was having breakfast at the Good Day Cafe. (This is not an abnormal event, mind you.) But this time was different: I was the Mayor of Good Day Cafe on Foursquare! I showed my badge to the waitress, and she yells, "Hey, everyone! This is the Mayor of Good Day Cafe on...
Posted on 09/30/2010 - 7:33am | Digital Marketing
This past Tuesday, the Minnesota Interactive Marketing Association (MIMA) bedazzled the local community with its great annual MIMA Summit at the Hilton in downtown Minneapolis. Always well attended and chocked full of valuable content from a wide array of topics, conference attendees were exposed...
Posted on 09/02/2010 - 5:12pm | Digital Marketing
I have pondered this blog post for years. Quite literally. Part of the reason I've been afraid to write it is that I desperately hope I'm not wrong. And because this article is about quality, I want it to be perfect. Sigh. Long before we were blessed with some wonderful acronyms such as eCRM, SEO/...
Posted on 08/12/2010 - 9:27am | Digital Marketing
I'm hardly one to begin pining for Fall. As a native Minnesotan, August brings about a certain sense of urgency as the days get a little shorter, trips to the stores for school supplies begin to creep into our to-do lists, and, like the neurotic creatures we are, we complain bitterly about the heat...
Posted on 08/05/2010 - 9:47am | Digital Marketing
The new season of Mad Men is upon us and with it a glimpse into the not-so-fictional historical perspective of the ad agency in the early days of television. Ah, the glory days. It wasn't really that long ago that agency media planning meetings started with, "OK. So what are we going to do on TV...
Posted on 07/16/2010 - 9:15am | Digital Marketing
On Wednesday, July 21st, I'm moderating a Minnesota Interactive Marketing Association panel on "Integrated Communications" with brilliant guests Eric Erikson, Glenn Karowski, and Paul Ratzky. Integrated is one of those terms that's thrown around a lot in marketing town, and I worry that many who...
Posted on 07/01/2010 - 8:37am | Digital Marketing
It's Yellowbook season. Have you gotten yours? Yeah. Didn't think so. Nothing has become more laughable or terrifying in all of marketing than to see those monstrosities of marketing invading office and apartment lobbies. Last year around this time, I drove around in an '84 Camaro with a...
Posted on 06/24/2010 - 8:20am | Digital Marketing
This blog post gonna be POPPIN'! Check it... This week my daughter is attending her first of 1,242 camps this summer -- Hip-Hop and Breakdancing class at the Zenon Dance Theater. I'm one proud papa. When I was just a little older than her, I caught full-on breakin' fever while a freshman at St...
Posted on 06/03/2010 - 7:14am | Digital Marketing
I am by far no conspiracy theorist, but the silence from the education community to last week's indictment of their field I am going to take as a plea of "guilty." Until I hear otherwise. Please go back and read the follow-on comments to the post, and you'll notice that no one seems to be...
Posted on 05/27/2010 - 5:15am | Digital Marketing
I am pulling the last remaining functional hairs from my head. Over the past two weeks we have been interviewing candidates for a summer internship. We deliberately are seeking a college junior or senior who's getting a degree in marketing, journalism or communications. There have been...
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