Bizblogs
Posted on 02/27/2012 - 3:48pm | Communications
We’re two months into 2012. Assuming you’ve done some marketing, how is it working so far? Are you among the few small-to-mid-sized companies that can answer that question with certainty?
Far too many companies gauge success by anecdotal information: an increase in Facebook “likes,” the number of...
Posted on 01/26/2012 - 11:47am | Communications
Last month, I gave you a brief introduction to publicity. Some of you may have even done your homework by looking beneath the covers of your company to find story ideas that you think could make news. Maybe you even started tracking which media and reporters follow your industry. Good work.
So, now...
Posted on 12/27/2011 - 9:44am | Communications
A small business owner called seeking a publicist. A few years ago, a newspaper mentioned his business, which led to a spike in sales. Good news. Countless ads totaling thousands of dollars failed to deliver the same results. Bad news.
It’s not uncommon for businesses to invest in advertising,...
Posted on 11/26/2011 - 9:47am | Communications
Planning. It instills either excitement or dread into business executives about this time of year. I’m a concrete-sequential person, so I enjoy dissecting strengths and weaknesses, defining objectives, and bringing clarity to marketing ideas and how they align with business objectives. In the end,...
Posted on 10/25/2011 - 2:59pm | Communications
Invitations to “Tupperware” fundraising breakfasts. Direct mail requests. Give to the Max Day pleas. I’m already inundated with year-end giving appeals. I bet I’m not alone.
I often see companies scatter their financial contributions and volunteer efforts broadly, I believe, however, a...
Posted on 09/26/2011 - 4:49pm | Communications
I am inundated with event invitations. It seems the number of networking, professional development and social opportunities have multiplied faster than rabbits. We are all forced to choose which events are worth our finite amounts of time – which leaves some events sparsely attended.
Competition is...
Posted on 08/25/2011 - 11:01am | Communications
In my last post, I suggested companies need to repeatedly deliver their marketing messages, using various delivery methods, to be heard. That begs the question, how much is too much? No one wants to be seen as annoying or become a source of mockery (Remember the commercial, “I’ve fallen and I can’t...
Posted on 08/02/2011 - 10:06am | Communications
Times have certainly changed in the 20 years that I’ve been in marketing communications. In that day, mainstream media were the primary conduits – and gatekeepers – of information. Turning off marketing messages was as simple as turning off the television or radio.
Fast forward to the advent...
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