Bizblogs
Posted on 06/02/2010 - 11:00am | Advertising
I jumped the gun when I wrote my last blog about the creative process. In fact, I breezed right over the most important part. The part that allows any respectable creative to hit the ground running and rally around a rock-solid point of view: The Creative Brief.
To quote my last entry, "I re...
Posted on 05/28/2010 - 3:00pm | Advertising
As Pomp and Circumstance resonates from gymnasiums across the land, caps fly and gowns flow while students make their way across the stage in a final march of collegiate bliss. A handshake. A diploma. A reality check.
'Tis the season staff up on interns.
It's a daunting process. The stack of...
Posted on 04/13/2010 - 12:42pm | Advertising
This Thursday and Friday (4/15-16), I'll be tweeting live from this year's FUSE conference in Chicago. Stay tuned for real-time tweets @andrewthieman tagged with #FUSE2010
About FUSE: Think next. This year at FUSE we discover how consumers and businesses alike are settling into this "new normal,"...
Posted on 03/17/2010 - 11:52am | Advertising
Before I start any creative exercise, be it a slew of headlines or a pre-brainstorm batch of starter ideas, it takes me a while to get the juices flowing. I rarely dive right in. To start, I read and re-read the creative brief until I can bulletize the entire thing into a few key nuggets of...
Posted on 03/09/2010 - 12:00am | Advertising
Every week, I'm expected to say something interesting about the advertising industry. I take that back. It doesn't need to be interesting. It needs to be insightful. Or curious. Or, maybe sometimes instructional. Hopefully my previous entries have checked some of those boxes, because this week is...
Posted on 03/02/2010 - 12:40am | Advertising
I do some of my best thinking in the car on the way to work. I really don't mind the commute. A quick stop at Starbucks. Cream. Sugar. A few metered ramps and my congested exit followed by a jammed parking lot. I'm not complaining. Not at all. It's my time to think before a day of back-to-back...
Posted on 02/23/2010 - 12:47am | Advertising
Yes, it's funny. Yes, it's scary. And it's that same terrified laughter that helped it reach official "viral" status on YouTube. That, and the miniature, metal unicorn. Of course, I'm referring to Malwart's clown ad. Here. Add one more click to the 1.5 million:
One point five million...
Posted on 02/15/2010 - 11:40pm | Advertising
Last week, the world's biggest brains descended on Long Beach for five days of inspiring talks at the TED conference. Rallying around three topics (Technology, Entertainment and Design) TED isn't your average seminar. Officially, it's a "small, nonprofit devoted to Ideas Worth Spreading."...
Posted on 02/08/2010 - 10:59pm | Advertising
Last week, I wrote about the Big Idea. The Hook. The Unique Selling Proposition. Whatever you call it, most brands have one. If not, you can always make one up. Don Draper eloquently illustrated that point in his Lucky Strike pitch. (All cigarettes kill you the same way. But with Lucky Strike, at...
Posted on 02/02/2010 - 6:05pm | Advertising
The advertising industry is nothing like Mad Men. Three-martini lunches are long gone. Smoking in the office? Nope. Creative types wearing three-piece suits, starched white shirts and wingtips? No way.The modern-day “ad man” is a different beast. You’ve seen him strolling down Nicollet Mall in...
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