Transparency, Inc.
Transparency Is The New Black.
Your employees’ and thus your brand's fingerprints are everywhere. What happens in Vegas now doesn't stay in Vegas. It stays on Facebook MySpace, Twitter, Flicker, YouTube, Google...
I often ask people this question: 125. What does that number represent to you? I usually hear something like "it's the oldest living person in the world today," or "it's how many licks it actually takes to get to the center of the Tootsie-Roll Pop." All fantastic answers, but the number 125 truly represents the average person's professional network 3 years ago.
Today, the number is 10 times that. With the advent of networking tools that we all utilize more and more each day, that number is compounding exponentially as we speak. However, it's how we use these tools that are important. The game six degrees from Kevin Bacon has now been transformed to 2-3 degrees. The world really is now flat....Sorry Mr. Bacon.
Over the years I've personally become transparent as well as the companies I've been a part of. I tell the world who I really am and what I have to offer to it. Sometimes it's educational, sometimes it's nonsensical. Either way, it's cathartic; a public diary of sorts, yet still strategic and tactful. If you follow my Tweets or my Facebook posts you can tell exactly what kind of person I am; my sense of humor, my realism and my humility is all there for the world to see. The reason? To create trust and loyalty within my sphere.
Trust and loyalty have always been built by revealing humanity at its core. Great corporations are recognizing this revelation and connecting with the consumer on this basic level.
Today’s consumer does not lack savvy or color recognition...
Neither should your brand.
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Comments
Transparent vs Opaque
Just a few thoughts: Where is the line between openess and privacy drawn? Or, maybe, that's also transparent? If everyone strove for transparency would that become the new standard for opacity since everyone would be expected to reveal the information that many currently consider private? Would businesses run more efficiently or get bogged down by the need to insure everything is sufficiently open to public inspection?