David later told me he just did what the professor included in his opening remarks – always introduce yourself and ask for the person’s card. Regrettably only a handful of high school seniors approached the speaker that day. Business professionals should not make that rookie mistake.

First step I would be surprised if most readers do not have a Facebook, LinkedIn or Twitter account set up. If you don’t have one – get it done today. In this unpredictable labor market, it is important to work on developing new relationships and strengthening existing contacts.

These social networking connections make that possible. Take advantage of every opportunity to build bridges and broaden your exposure with the contacts you make every week. MinnesotaBusiness has published several articles about the role social media plays in the business world.

In order to build your network, you must start with these networks. Work diligently on your connections – select people who can (and want to) assist you down the road. Identify the influencers in your space and make an effort to reach out without smothering them. Conversely, you must also ‘share the love’ and be willing to help others when they come knocking. I’m also a big believer in drawing from those connections.

True story. Let me provide an example of a distant connection. I serve on an advisory board and my term ends next year. Before stepping down, I’d like to find a replacement. Through a Facebook update, a high school friend contacts me. We exchange pleasantries and catch up on our family and professional lives. My friend is a masterful networker because he wants to help me – and himself. His resume is perfect for the position. I recommend my pal, and send a copy of his bio to the board chairman. Turns out my East Coast friend and advisory board chair worked at the same company 25 years ago. Now that is what I call six degrees of separation.

Offline networking Old school networking is equally effective. So use some “traditional” tools as well:

• Confirm what network connections can and will do for you.

• Talk with everyone you know about opportunities – don’t be shy.

• Attend functions where your connections are – “fish where the fish are biting.”

• Study the company before meeting – no matter how casual your session is.

• Volunteer for industry or association projects – potential employers love that.

• A handwritten thank you note works wonders – amazing how many don’t do it.

One final tip – always ask for the person’s business card. It impresses your contact and sure helps when writing your thank-you note!

2010-02-16 10:46:14 -0500