Minnesota-based Love Your Melon, an apparel brand dedicated to giving a hat to every child battling cancer in America and supporting nonprofit organizations that lead the fight against pediatric cancer, has launched its new Beanie Giving Machine Initiative. The Beanie Giving Machines are Love Your Melon’s innovative way to provide an immediate impact for children battling cancer when they need it most.
Located in some of the country’s largest children’s hospitals, the giving machines feature an interactive screen that allow children battling cancer to choose their free beanies and read Love Your Melon’s recently published children’s book, “Adventures of the SuperCrew.” The initial launch of the giving machines are in Advocate Children’s Hospital in Chicago, Florida Children’s Hospital, Boston Children’s Hospital and the University of Minnesota Masonic Children’s Hospital, with more launching in the next month.
Love Your Melon’s goal is to put a Beanie Giving Machine in every children’s hospital. To request a machine in a children’s hospital near you, email firstname.lastname@example.org.
“We look forward to sharing more beanies with children across the world using our new Beanie Giving Machines and continuing to fight cancer through research and family support,” said Love Your Melon president, Zachary Quinn, in a statement.
Quinn and Brian Keller founded Love your Melon in 2012 while the two were sophomores in college. To date, the brand has given more than 135,000 beanies to children battling cancer and more than $4.5 million to fund cancer research initiatives. Fifty percent of profits from the sale of all Love Your Melon products is given to Love Your Melon’s nonprofit partners in the fight against pediatric cancer. To learn more, visit loveyourmelon.com.