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January 2011/FEATURES

Marshall Franklin Long

Economic Forecast 2011: Partly Cloudy, Chance of Sunshine

The past few years have been economically challenging to say the least, and most companies just hunkered down through the storm. Are there brighter days ahead?
By: Elizabeth Millard
The dreary economic days of the recession may be mostly behind us, but that doesn't mean we're poised for a sunny, quick recovery. That’s the consensus of numerous business leaders and economists in the state, who believe...

Building a Crowd

How Sue McLean went from a college student booking bar bands for some extra scratch to one of the nation’s top concert promoters with revenues in the millions.
By: Dan Emerson
In her roughly 35 years in the music business, Sue McLean has promoted hundreds of large and small concerts. But she has no trouble remembering her first show: booking jazz icon Charles Mingus at the Bronco Bar in Chanhassen...
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Contents

Back Talk

The Business of Shopping [Centers]

Communications

Advertising Now: Redux
Chuck Kelly and Chris Preston of Preston Kelly share the philosophies behind their advertising campaigns.
How to Judge a Book By Its Cover
Interpreting the language of communications firms.
Exposing Two-Face Brands

Family Business

What Makes a Business Family “Happy”?
“All happy families resemble one another, each unhappy family is unhappy in its own way.” —Leo Tolstoy’s Anna Karenina

Leadership

From Pawn Shop to Profits
Even when he had to max out credit cards and pawn his wife’s jewelry to keep his business going, Joe Reilly never gave up hope—and it’s paid off in profits.
Why Buzzwords are Buzzkills

Bottom Line

Assessing Opportunities Abroad
Firsthand impressions from a Minnesota trade mission to China and Japan.

Technology

Finding the Next Great Innovators
Genesys Works, an intensive IT training program for high school seniors in St. Paul, just might be where they come from.

Intellectual Property

Pushing the Envelope
Snail-mail ads go green via ecoEnvelopes’ latest technology.

Features

Economic Forecast 2011: Partly Cloudy, Chance of Sunshine
The past few years have been economically challenging to say the least, and most companies just hunkered down through the storm. Are there brighter days ahead?
Building a Crowd
How Sue McLean went from a college student booking bar bands for some extra scratch to one of the nation’s top concert promoters with revenues in the millions.

After 5

Across Minnesota
Minnesota’s lack of mountains doesn’t mean you can’t ski this winter. Here’s your comprehensive guide to cross-country skiing in the state.
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