Name Change for Yamamoto

Minneapolis agency Yamamoto Moss Mackenzie (YMM) has rebranded itself Yamamoto. The new name comes on the heels of a year that produced 11 percent growth, nine key additions to its client roster and 12 new additions to its staff. 

“New leadership and the infusion of fresh talent and clients helped make 2011 the best year in the agency's recent history,” reports Yamamoto CEO Kathy McCuskey, who took the reins in April 2011. “So we felt it was time to freshen our image, clarify our expanded offerings and announce some amazing new additions to the Yamamoto team."

The expanded focus includes the agency’s development of its Insights & Innovations Group, which provides clients with a deeper level of expertise in brand, digital and experiential strategy. Recent hires Chris Rahill and Paul Saarinen join agency president Shelly Regan in helping brands spot and seize unique opportunities to connect with audiences. Rahill, director of insights & innovations, serves as group lead. Saarinen serves as director of digital strategy. Another recent addition to Yamamoto is Creative Director John Vipond.   

 The name Yamamoto pays homage to one of the original founders of the 33-year-old agency and to the long-standing heritage of providing the highest level of creativity to top brands both regionally and nationally.