Chatting at The Cube

Rochester: The Cube

Bringing co-working to Rochester, The Cube offers creative space for local entrepreneurs

By Dan Emerson

Editor's note: This article is part of the Local Focus: Rochester feature that appeared in the May 2013 issue.

When you put talented people together in the same space, good things happen - even if it's a tiny space. That's the rationale for The Cube, Rochester's first co-working space to bring together local, creative entrepreneurs for synergistic bonding. Rochester native David Hewitt's zeal for "ground up" economic development led him to establish a cooperative, providing a 600-square-foot office space where the owners of small, creative businesses can work next to like-minded entrepreneurs.

Hewitt's co-founder is Erik Giberti, the owner of a small application-design firm who had wanted to bring co-working to Rochester for several years before meeting Hewitt.

The downtown space provides a business broadband network, wireless printing with scanner and copier, a white-board wall, member-only events, coffee, and Mama Meg's ice cream sandwiches (one of Hewitt's other business ventures). Hewitt expects to have 25 to 30 members by year's end and expand into the other half of the 1,200-foot space, which he has an option to lease. Looking ahead, "Our success won't be measured on ‘scaling up' - we won't open Cubes in other cities," Hewitt says. "Our focus is on seeing entrepreneurs that work here expand to the point where they will have to get their own offices and hire employees."