Say what?

#WhatSheSaid event to promote, connect Minnesota’s style, fashion and social media go-getters

By Kevyn Burger
Wed, 2017-03-15 11:04

Women who work in fashion, design and social media—or aspire to—are being invited to put on their high heels and step out to a free networking event aimed at connecting Twin Cities creatives. 

The event, called WhatSheSaid, is scheduled at the W Hotel in downtown Minneapolis on March 19 from 1:30-4:30.

“We have a powerful group of Minnesota women working in these businesses and finding success,” says Lindsey Higgins, founder of the by Niche marketing agency, which is presenting the event.

W Hotels Worldwide launched WhatSheSaid last year. The female-focused global speaker series highlights what the hotel chain terms “inspirational women from the worlds of fashion, music, tech, media and more.” The first event, held last April at the W London - Leicester Square featured fashion heavy hitter Diane von Furstenberg.

Many of the subsequent events have been recorded with the panel and conversation available as podcasts.

The March 19 event in Minneapolis will feature shopping at selected pop-up women-owned boutiques that will be set up in the event space, plus mingling over cocktails and a panel that includes Higgins, Nicole Jennings, CEO of Queen Anna; Mindy Martell, president of Clothier Design Source and Tracy Elder, VP of marketing at Little & Co.

Although only 29, Higgins is already on her second—or maybe third—career.

Pursuing her plan to be a therapist, she studied psychology at the University of Minnesota, then earned a graduate degree at the University of St. Thomas.

At the same time, her lifelong interest in fashion prompted her to initiate the photo-rich blog Lindsey Kate, showcasing her style and shopping picks.

“My blog opened up opportunities. Other women who owned businesses and boutiques reached out to me for help and advice. Clients just kind of fell into my lap and I loved it,” she says. “I realized that being a therapist was not meeting my entrepreneurial aspirations.”

Three years ago, she gave up her therapist’s couch to focus on building her business. Today her global marketing agency by Niche specializes in working with start-ups and small businesses. It has grown to a team of 20 subcontractors who work as brand managers, web designers, social media consultants and content creators.

Higgins notes that half of her business inquiries arrive via her Instagram feed. She’s using social media to promote WhatSheSaid in hopes of attracting 300 participants to the event.

“People who are building their brands and careers right now are very conscious of building their digital footprint,” she says.

Higgins says she wants them to come with questions about their professional development and leave with answers.

“No one becomes successful by themselves. We want to encourage and inspire each other,” she says.