Terry Willis, business development consultant manager at Marco

5 benefits cloud storage providers offer businesses

Discover how cloud storage can help your business boost the bottom line

By Terry Willis
Wednesday, December 23, 2015

Cloud service and storage providers offer valuable IT solutions for businesses of all sizes. Steve Knutson, our CIO, said, “From storage to software to security, cloud services are taking over almost every aspect of technology.” Many businesses can benefit from comprehensive cloud services – hosted applications, Infrastructure as a Service and more – but the transition often begins with data storage needs.

Many people are utilizing the benefits of the cloud for personal reasons, but most businesses have yet to take the leap. Whether your current on premise data storage seems sufficient or you simply haven’t taken time to consider cloud storage, reviewing the following benefits will highlight the advantages of cloud storage.


The first benefit, and perhaps most important in the minds of many business owners, is its cost advantage. Cloud storage is generally more affordable because providers distribute the costs of their infrastructure and services across many businesses.

The cost of hardware and maintenance are eliminated when you move your business to the cloud. Removing these capital expenditures and the associated service salaries from your technology expense can translate into significant cost savings.

You’ll also want to consider the increased productivity that will result using the following benefits.


All you will need within your office is a computer and an internet connection. Much of your server hardware will no longer be necessary, not only saving you space, but eliminating the need for maintenance and employee attention. Your cloud storage provider will take over maintaining, managing and supporting your business. This frees up employees tasked with keeping your data safe and your server(s) up and running.


Instead of having hardware within your office, cloud storage is housed in a data center, providing enterprise level security, which is cost prohibitive for most individual businesses. There is also no single point of failure in the cloud because your data is backed up to multiple servers, so if one server crashes, your data is safe because it is stored in other locations. The potential hardware malfunction risk becomes minimal because your data is safely stored in redundant locations.


The benefits of mobility the cloud provides are rapidly increasing for businesses of all sizes. In today’s world of connectivity, we are able to work (and play) whenever, wherever. While you may be at home with a sick child or waiting at the airport for your flight, you can still work – and work efficiently. Before cloud storage came along, working outside the office could be problematic and more time consuming than necessary.  For example, you had to save your files on your laptop and then remember when you return to work to save your updated files to ensure others have access to the latest document.

This example highlights another benefit of the cloud, enabling mobility. If you have multiple devices you work from – i.e. phone, tablet and desktop computer – you won’t have to worry about having the latest file available on each device. The latest update of your document stored in the cloud will be easily accessible from any of your devices because they are saved beyond any local hardware.


With cloud storage you pay for what you use, as you use it. You do not need to anticipate how much storage space you will need for the year and risk paying for unused space or running short. You can adjust the resources available through cloud storage providers and pay based on your current needs and modify as they change.

These descriptions simply highlight some of the benefits available. To dive deeper into these benefits or to learn more, talk to a Marco advisor.

Terry Willis is the business development consultant manager at Marco, a technology services company founded in 1973. Willis was instrumental in helping Marco develop the first professional sales-oriented business development group designed to increase Marco’s penetration into new areas, boost revenue and support pre- and post-acquisition initiatives. In addition to managing the business development team, Willis also books appointments for Marco prospects and customers in Marco’s mid major accounts as well as for the enterprise account team.
Before joining Marco in 2012, Willis worked as a Sales Manager at Life Time Fitness for six years. He was promoted to Senior Sales Manager in 2011, overseeing five of their clubs. While at Life Time Fitness, Terry received several awards including: the Artistry Award for the Lakeville Club, Artistry Award for the TOP Club - Crosstown Life Time Fitness, and Artistry Award for Sales - Crosstown Life Time Fitness.