5 online best practices for businesses

Local experts share their top tips for maximizing your business’s online presence

By Emily Gasperlin
Tuesday, May 5, 2015

I think we can all agree that online marketing and presence are important, perhaps even crucial, for modern businesses. But are you making the most of yours? Local experts share their best online practices for businesses:

  1. “Mark Zuckerberg could decide tomorrow to shut down Facebook. Reality check for all of those focused on grabbing up new likes. Now, don't get me wrong, likes are awesome but the key is to get those likes converted to email opt-ins. By creating an enticing opt-in, your email list will grow. You can take that one to the bank.” —Tena Pettis, tena.cious Social & Design
  2. “Our biggest push with clients right now is to conduct thorough and unbiased "customer journey mapping." This means going through a rigorous process to understanding how and why people select a brand. It's difficult but necessary work which many brands overlook because it forces them to truly rethink how they exist in the complex marketplace. But once you do the work? It's refreshing and liberating which gives purpose to people across the organization.” —Andrew Eklund, Ciceron
  3. “With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it's time for brands to reevaluate their approach to Always-On content. For example, "National Doughnut Day" shouldn't be part of your content strategy this summer, unless your company sells donuts. Instead, audience insights, corporate priorities, time of year and publisher format should all inform your editorial calendar and your paid promotion plan to ensure the right consumers will see your content. Every action should generate measurable awareness or drive conversions beyond the vanity metrics on the mainstream social media channels.” —Greg Swan, space150
  4. “Debunking SEO as a standalone service just a bit, search engines are getting smarter and smarter, and the days of 'gaming' search engines with various tricks are over. The good news is that a well-designed website with useful content helps both your visitors and your search engine rankings. Because of this, modern content strategy and user experience design focuses on building websites for people, not search engines.” —Tom O’Neill, The Nerdery
  5. “Spend at least 10 minutes each day sharing someone else's message or content you have read on LinkedIn or Twitter.  Share a job, an event or a photo.” —Cathy Paper, RockPaperStar