Minneapolis advertising agency hopes to provide 15,000 meals this summer
Summer is a tough time for an estimated 300,000 Minnesota kids who rely on their school’s subsidized meal program. As a response, IN Food Marketing & Design, a Minnesota-based advertising agency launched what they call the L.U.N.C.H. (Let’s Unite to Nix Childhood Hunger) campaign.
“Summer should be a fun time of year. Instead, kids are at risk for going hungry,” IN Food Marketing owner Anita Nelson said in a statement. “We are passionate about issues related to hunger and food security. We believe everyone should have access to quality food. While there are many food drives around the holidays, it’s less likely that people think about hunger in the summer months, particularly as it relates to children.”
Now in its eighth year, this year’s proceeds will go to Second Harvest Heartland’s Summer Food Service Program. For each click, IN Food will donate $1 (three meals) to Second Harvest, up to $5000 or 15,000 meals. The campaign runs from June 18 through June 22.
To participate, simply click http://infoodmarketing.com/click-lunch every day from June 18 through June 22. Each click to the landing page counts as three meals.