Photo by Celisia Stanton Photography

Beauty Beyond the Mainstream

HuesBox serves the aesthetic needs of women of color

By Hannah Wagener

After receiving a mainstream beauty box in the mail, Jasmine Harris found that she couldn’t use all of the products included. As a woman of color, traditional beauty marketers largely ignored her. So at the end of 2016, Jasmine joined with her mother, Robin, and her sister, Janae, to launch HuesBox, a monthly beauty, health and wellness box for women of color.
With a majority of their subscribers based in Minnesota, the Harris women quickly recognized the desire for local brands. Their boxes include several products from local vendors: skincare products from Butters by Jay; men’s grooming products from Bowtie Billionaire; and natural skin and hair products from Nature’s Syrup.
“It seems more intentional,” says Jenae. Plus, the local approach worked. “We’ve had an amazing reception in Minnesota,” she says. The Harrises found the business community in Minnesota to be equally supportive, with new resources available frequently. 
The desire to give back to the community that supports them is evident. “How do we present ourselves as a business that cares about others?” Jenae asks. For HuesBox, giving back has been ingrained in the business model since day one. With a pledge to donate 1% of all its sales to a cause whose mission benefits the cultural community, HuesBox has already started to fulfill this dream. 
“Aside from donating, we want to give back and be part of the community,” Robin says. They’ve already started planning events to benefit high school students in North Minneapolis and they’re hoping to be able to do more as they grow. “If you’re successful but don’t give back, are you really successful?” Jenae asks.