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Local nonprofits can score free website, logo redesign

StoneArch is launching its annual charitable campaign where one nonprofit will get free creative resources to rebuild its brand


Through StoneArch's annual charitable campaign called RedEye Rebrand, one Twin Cities area nonprofit will get a complete brand makeover.

Nominations for a worthy nonprofit were accepted through Jan. 15. On Jan. 24, the public can vote and help StoneArch choose the rebrand winner.

The lucky nonproft will get 24 hours of StoneArch's creative time to undergo a rebrand, including website and logo redesign. The project will start on Feb. 6 and end on Feb. 7.

"Our 2013 campaign was a rewarding experience for all involved. There was never a question whether we would continue the campaign in 2014," StoneArch president Jessica Boden said in a statement. "It's amazing to see an organization partner with us on shaping a brand identity that truly reflects their passion and dedication."

The Bridge for Youth - a Minneapolis nonprofit that helps youth through crisis - was the 2013 RedEye Rebrand winner. "Donations have increased significantly since our rebrand," Janet Hallaway, Bridge For Youth corporate and community engagement manager, said in a statement. "We've seen new donors and returning donors who have commented positively on our updated image.

In addition to the 24 hour rebrand, the two runners-up will receive a $500 donation.

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