The coffee company’s expansion will help further Urban Ventures' social enterprise strategy
On July 29, CityKid Java announced that it will sell its coffee in all Lunds and Byerly’s locations across Minnesota. CityKid Java, a for-profit product of the nonprofit Urban Ventures Youth Leadership Foundation, can already be found in stores like Target and Cub Foods, with 100 percent of the profits going to Urban Ventures youth tutoring, mentorship, and sports programs.
Established in 2002 as a means of producing consistent revenue to fund the programs at social enterprise Urban Ventures, CityKid Java is now in its 12th year and employs urban youth, providing many young people with their first experiences in work and entrepreneurship and ultimately working to break the cycle of generational poverty in Minneapolis.
"CityKid allows us to reach and create relationships with urban youth and consumers," Urban Ventures CEO Tim Clark told Minnesota Business last February. "Not only is it an opportunity to have vocational training and teach some of our youth, but it's also a big awareness builder and development arm for Urban Ventures and South Minneapolis."
Sales at Lunds and Byerly’s locations will further expand community awareness of CityKid Java’s mission: to connect kids with necessary life skills and healthy role models.
"We are just thrilled to in Lunds and Byerly's. It gives us an additional point to reach out to customers," says Citykid Java general manager Beth Mammenga. "People can now find us and support us no matter what store they visit."
Last year, over 1,500 Minneapolis youth were helped by the array of programs offered by Urban Ventures -- including CityKid Java -- to develop important employment habits and achieve academic success.