How to Spend It: Made in the U.S.A.

A joint Shinola-Filson retail outlet in Minneapolis proudly sells American craftsmanship

By Erica Rivera
Tuesday, June 24, 2014

For those wanting to buy high-quality products made in the U.S., a new retail destination in the North Loop neighborhood of Minneapolis merits a visit. At Washington and Third avenues, a building formerly occupied by a Dunn Bros cafe houses two shops known for American craftsmanship: Shinola and Filson. It’s the third brick-and-mortar store for Shinola, the seventh for Filson.
Detroit-based Shinola, founded in 2011, peddles bicycles, watches, and leather goods (See "A new tradition," March 2014). If you’re in the market for colorful luggage tags, a swanky passport holder, or other specialty items, this is your retail destination. “The brand really resonates in middle America,” says Daniel Caudill, creative director of Shinola. “We’re getting a lot of amazing responses.” 
Established in 1897, Seattle-based Filson specializes in outerwear, luggage, and accessories. Whether you need a leather field satchel or Mackinaw wool vest, you’ll find it at Filson, where rugged style and enduring functionality weave together seamlessly. “Minneapolis has been a very strong base for us for many years,” says Filson CEO Alan Kirk. “We have such a large group of customers who like the outdoors, who are enthusiasts.”
Of course, shopping at these retailers also provides the satisfaction of supporting U.S. manufacturing. “The whole premise of bringing jobs back to the country, the return of craft and making things again, is the goal,” Caudill says.