Rebrand's goal is to "reconnect" with the broader Minnesota medtech industry
Golden Valley-based LifeScience Alley, a health tech trade association, is rebranding as the Medical Alley Association. The goal of the rebrand, per the association’s release, is to “reconnect” with the broader Minnesota medtech industry, including the “medical device, biopharmaceutical, diagnostics and digital health sectors.”
The rebrand positions the Medical Alley Association as the leading political advocacy group for the medtech sector’s interests. Medical Alley also looks poised to take a lead role in facilitating and perhaps funding research. And, with a full slate of formal and informal events throughout the year, the group plays an important networking, mentorship and professional development role for medtech executives, entrepreneurs and careerists.
“The Medical Alley Association is committed to elevating the region as a global epicenter of health innovation,” said Shaye Mandle, CEO and President of the Medical Alley Association, in the release. “Our role and goal is to influence relevant policy, foster connections, and deliver the insights needed to improve access to new therapies for patients in need around the world.”
Public relations firms StoneArch and Risdall spearheaded the rebrand, which will find “the Medical Alley Association serving as a primary content provider [and] a hub of the world’s most concentrated health technology cluster.”
The association indirectly serves an employment base of roughly 300,000 in Minnesota alone, and “many more” workers globally.