megan effertz

Editor's Note: Listen up!
Recently, we were contacted by someone who was concerned about our covers over the past year. They wanted to know why we only had protected groups on the cover. When my managing editor first relayed the conversation to me, I thought, “Really? Someone in Minnesota asked that?”  Read More
You know that feeling you get when you just think about calling customer service? You do anything to avoid it — scouring the company’s website or searching message boards to find the answer to your problem. Read More
Food-safety app was created by retailers for retailers
Prepared foods are the fastest-growing segment in grocery retail, with 58% of sales in a $24 billion industry.  As the prepared-food industry grows, so does the potential for foodborne illness. The Centers for Disease Control reports that 17% of the population gets sick each year — and 3,000 people die — from foodborne diseases.  Read More


Megan Effertz
Activist and Nobel laureate Malala Yousafzai once noted, “When the whole world is silent, even one voice becomes powerful.” In this issue, we are lucky enough to celebrate 50 powerful voices with our (Real) Power 50 honorees. Read More
"Alexa, How Do I Keep Up with Technology?"
Although it sounds more like home-care services for the aged, the age of assistance refers to digital assistants, such as Amazon’s Alexa and Apple’s Siri. And yes, you should be concerned. Read More
Microsoft is taking advantage of the Super Bowl to bring together big brands, local brands and connect them to sports and the local business community at the Microsoft Technology Center in Edina. Read More
On February 3, watch the real stars of the Super Bowl at the Walker. Sure, there’s a football game going on. And yes, the halftime show is very nice. But let’s be honest, the real stars of the Super Bowl — the thing that keeps people talking long after the winning team has declared that they’re heading to Disney World — are the commercials. Read More
Negotiating compensation can be a daunting task, particularly for women. In a study of Carnegie Mellon University graduates, researcher Linda Babcock found that while 57% of men graduating with a masters degree said that they negotiated their salaries when offered a new position, only 7% of women graduating with a masters degree did the same. Those who did found the payoff worth the risk: The recent grads who negotiated received, on average, 7.4% more than their initial offers.  Read More