MN Cup Alumni Keep Growing

SelfEco Garden pots now sold in big box websites

By Melissa Kjolsing

MN Cup 2016 Food/Ag/Beverage Division Winner, SelfEco Garden continues to make significant gains post-competition. Its 4” garden pot is in full production and distributed their product nationally through Walmart, Amazon and Gardener Supply Company.

Why do people love the product? Because the SelfEco Garden Pot increases yields and is much more sustainable for the environment. Tested by a team at Iowa State, SelfEco Garden Pots produced 2 times the eggplant and tomatoes and 3 times the red peppers, compared to traditional garden pots.

The garden pots are manufactured in Stillwater, Minn., with zero petroleum. They are made from plant-based plastics and can be planted directly into the ground with the plant. Plant food in the walls of the container eliminates the need for fertilizers. As the pot breaks down in the ground throughout the growing season, the plant’s roots are fed – hence the test results in doubling and tripling the vegetable harvest.

Locally, more retailers and garden centers are offering the retail packs for do-it-yourselfers.

“Winning our division in the MN Cup gave me the confidence and tools to get our product launched,” says Danny Mishek, president of SelfEco. “The competition made us answer difficult questions and really focus on why we were in business.”

Kudos to Danny and his team for their continued success. MN Cup is excited to see you grow!



Melissa Kjolsing is the director of the Minnesota Cup, an annual entrepreneur competition at the University of Minnesota.