Photo courtesy of My Sister

My Sister opens retail location in Uptown

A Specific Benefit Corporation, My Sister gives at least 6% of its gross income to partner organizations dedicated to fighting sex trafficking

By Brian Martucci
Thursday, August 11, 2016

Minnesota’s most generous clothier is opening its very own retail flagship in the heart of Minneapolis’s trendy Uptown district.

My Sister, a social enterprise profiled in our March 2016 issue, is putting down roots at 1612 W Lake Street, between the bustling Lake-Hennepin intersection and Lake Calhoun’s gleaming shores.

The store will complement a slick website that sells My Sister’s fashion-forward tees (for men and women), tanks, long-sleeved shirts, jewelry, lip products, metallic tattoos and more. My Sister prides itself on attractive designs that wouldn’t look out of place in a fashion boutique — at a fraction of the cost.

“We strive to be as fashionable as possible with our designs,” Founder Mandy Multerer told Minnesota Business in March, “so that our customers buy them over and over. We hope people feel comfortable wearing our T-shirts to work under their blazers.”

My Sister isn’t like most other fashion labels, though. As a Specific Benefit Corporation, it’s bound to give at least 6% of its gross income to partner organizations dedicated to fighting sex trafficking in Minnesota and around the world. According to its website, My Sister donates 10% of its proceeds to the cause.

(And, yes, sex trafficking is a serious problem in Minnesota. As we noted in March, Minneapolis-St. Paul is one of the United States’ dozen worst cities for underage trafficking, on par with the country’s largest metro areas.)

My Sister’s partners include Maiti Nepal, MN Girls Are Not For Sale, The Link, and the Women’s Foundation of Minnesota. Together, these organizations support awareness-building, prevention, medical and therapeutic after-care, employment and job skill training, advocacy, and demand reduction initiatives.

My Sister’s Uptown store is located in the gray house between Uptown Cleaners. It’s closed Monday, open 4 pm to 7 pm Tuesday and Wednesday, 11 am to 7 pm Thursday and Friday, 10 am to 7 pm Saturday, and 12 pm to 5 pm Sunday.

If you can’t get down to Uptown, no problem. The company’s website is up 24 hours a day and offers free shipping on orders over $50.

My Sister also has retail partners scattered across the country. You can find its wares at four Minnesota locations: Roe Wolfe and Martin Patrick 3 in Minneapolis, and Apricot Lane in Duluth and St. Cloud. (The Purple Tree, in Hudson, Wisconsin, is basically in Minnesota.) Traveling? My Sister products are available at independent boutiques in Florida, California, Oregon, and Washington State.