Nonprofits, assemble! A St. Paul agency is offering free communications training

By Brian Martucci
Tuesday, May 17, 2016

St. Paul-based public relations firm Goff Public is celebrating its 50th anniversary this year. To celebrate, it’s hosting a free communications training seminar on July 19 for up to 50 Minnesota-based nonprofits.

Nonprofit applicants don’t have to have a prior relationship with Goff Public — or the financial resources to retain a full-service comms firm at all.

“Nonprofit organizations are a vital part of our community,” says Goff Public president and CEO Chris Georgacas. “Many groups find it difficult to break through and connect with the people they care about, especially when budgets and resources are limited. Hosting this communications and advocacy training is a small way we can contribute to the community and help nonprofits become savvier, more sophisticated communicators.”

According to a statement from Georgacas’s firm, “Participants can expect to receive insider tips and advice” — i.e., advice that’s rarely given out for free — “from Goff Public’s seasoned team of former political campaign leaders, reporters and staff of elected officials.”

Topics up for discussion include:

  • Basic media relations
  • Targeting & boosting visibility with key audiences
  • Improving internal advocacy infrastructure and strategy
  • Creating catchy, memorable, “standout” external communications & messaging
  • Best practices for company social media
  • The organizational impact of leaders’ personal brands

Interested? Goff Public is accepting applications, available here, until May 27. Be prepared to provide a thorough description of your organization, its contact and social media info, your goals for the training, your experience working with media and other sundry details. The training itself will take place at the Minnesota Senate Building (near the Capitol grounds in St. Paul) from 9 a.m. to 11:30 a.m. on Tuesday, July 19.