Stella and Aging 2.0 Award $25,000 Prize to Golden Financial Care

Stella, the newly named parent company of Blue Cross and Blue Shield of Minnesota and its subsidiaries, and Aging 2.0 Minneapolis, an organization that supports innovations in addressing aging-related issues, named San Francisco-based startup Golden Financial Care the $25,000 winner of its first Aging Startup Challenge. The live pitch event was held Thursday, February 15 in downtown Minneapolis. 

For the challenge, six selected finalists presented their pitches to a panel of industry experts and in front of a live audience.  Applications for the prize were sent from startups and entrepreneurs from across the country with innovative solutions, products or services that address needs within the senior care market.
Golden is a financial management tool that helps families improve their parents’ financial health. Finalists also included Daily Dental Care, prebiotic oral care lozenges; Iris Plans, tech-enabled advance care planning facilitation service; Reemo Health, wearable and smart home technology that communicates health and wellness information to caregivers; Tending, care coordination platform and concierge service for caregivers; and Wellth, tech-enabled financial incentive program to drive key behaviors among people with chronic conditions.
The judging panel for the Aging Startup Challenge included Mike Spadafore, managing director at Sandbox Industries; Troy Kopischke, co- chief executive officer and co-founder of Ivenshure; Stacia Cohen, vice president for the Medicare STARS Center of Excellence at Blue Cross and Blue Shield of Minnesota; Barbara Barry, design strategist at Mayo Clinic Center for Innovation; and John Blank, chairman at Treehouse Health.