marketing

I’ve spent my entire corporate career fighting for marketing budgets. Now, as the president of a strategic marketing agency, I think some companies should cut their marketing budgets. Read More
Tish Reynolds, founder of the Reynolds Group, leads brand development and client services for growing businesses looking for innovative creative solutions to their marketing challenges that deliver results. Read More

Photo courtesy of Optum

Before the infamous breach that compromised millions of personal records, before the disastrous Target Canada campaign, before the layoffs that shook the Twin Cities retail community to the core, there was the Target Pregnancy Debacle. (At least, that’s what we’re calling it.) Read More


This month we are launching the new Industry Watch + section, in which we will feature a collection of stories, Q+A's, How-To's and more to give readers a 360 degree look at one topic. Read More

Alexis Walsko, founder of Lola Red

Alexis Walsko admits that she is not a hard core sports fan, but she thinks that may be a strategic advantage as she adds a professional sports division to her Minneapolis-based media relations firm. Read More
The WAND Corp. got started 30 years ago with an emphasis on point-of-sale systems and backroom operations technology. But for the last eight years the company has become a major player in digital menu boards, serving more than 70 brands in the “quick food and fast casual” niche, including Cinnabon, Church’s Chicken and Auntie Anne’s. Read More

Clockwork is currently located in the old Rayvic Service Station.

Motorists who have driven down East Hennepin Avenue in the recent days have noticed a change in the signage on the distinctive yellow and white building that has long been a landmark in the Como neighborhood. Read More
In a digital world, a tradeshow booth may be your company’s ticket to memorable marketing. Read More

Three Deep employees enjoy the freedom to work from Three Deep’s custom on-site bar.

Lots of companies are great at selling their products, services or ideas. Far fewer are great at selling themselves. How should small and midsize employers market themselves to potential recruits? We asked advice from four experts — most of whom offer this kind of counsel for a living. Read More