Watch the Real Stars of the Super Bowl

On February 3, watch the real stars of the Super Bowl at the Walker. Sure, there’s a football game going on. And yes, the halftime show is very nice. But let’s be honest, the real stars of the Super Bowl — the thing that keeps people talking long after the winning team has declared that they’re heading to Disney World — are the commercials.

IMPACT Beyond the Game showcases a selection of the most anticipated spots airing during this year's broadcast. Commercials will be previewed on the Walker Cinema stage, and a VIP panel of advertising experts will discuss the impact these commercials have beyond the game.

“Minneapolis has a rich and diverse community of talented advertisers and marketers, and this event is designed for them. We have an incredible opportunity surrounding the Super Bowl to get creative leaders and the  local non-profit committed to diversifying the marketing industry, The BrandLab, and talk about the impact commercials have beyond the game,” says Lou Raiola, founder of Force Multiply, the cause-marketing agency producing the event.

During the event, Budweiser, a major national supporter of Folds of Honor (Beyond the Game’s benefactor), will be honored for its legacy of exceptional Super Bowl commercials and its socially oriented marketing focus.

Details of IMPACT Beyond the Game:

Date: Saturday, February 3, 2018

Location: Walker Art Center - 1750 Hennepin Avenue, Minneapolis, MN



9:30 a.m. -- Guest Check-in Opens

9:30 -10:30 a.m. -- Brunch Served

10:45 a.m. -- Panel Program Begins in the Walker Cinema

12:15 p.m. -- Event concludes


Ticket Price: $250 donation per person to Folds of Honor


Learn more and register at